In a partnership with Goodlines Studio, the brief presented to AJS entailed the creation of multiple video and animated assets, all designed to showcase the vibrant range of OOLY products across various target age groups.

First on the list of deliverables was a captivating brand promo film, carefully crafted to highlight the diverse range of OOLY products. Showcasing the brand's commitment to bringing joy and inspiration to individuals of all ages.

By creating a series of animated GIFs, specifically tailored for sharing on social platforms, bursting with creativity and playfulness they highlight the creative possibilities across OOLY’s range whilst maintaining a DIY feel. The models featured were actively involved in many of the setups bringing some extra sparkle to the Goodlines Studio art direction.

About OOLY - We love creating whimsical and colourful products that spark imagination and inspire self-expression – and ultimately make people of all ages smile! We've been dreaming up all kinds of fun and playful products full of unexpected delight to make your art, creative, school or office space more fun. Whatever space you're in, OOLY has something for all creative hearts and hands to help CREATE YOUR HAPPY.